Publishers see great potential in video advertising revenue but struggle with resources and focus

The Rebooting and VideoElephant teamed up to survey 115+ publishing executives to understand the state of their video advertising strategies. The resulting report found:

  • Over half of publishers say video is a critical or substantial part of their revenue strategies
  • Many publishers struggle with the resources needed to capture that opportunity
  • Most publishers have video on less than half their pages

Get the report